Sinn Féin’s targeting of voters through social media has paid off

1 week ago 26

Use of TikTok, Instagram and Facebook linked successful portion to party’s historical NI predetermination win

 Liam McBurney/PA Wire

A video featuring Sinn Féin vice-president Michelle O’Neill astatine her room array speaking straight to camera and talking astir her household was released a fewer days earlier polling day. Photograph: Liam McBurney/PA Wire

Shaving my son’s caput successful a northbound Belfast salon – wherever speech of authorities is usually disconnected limits – hairdresser Nicola White brings up Michelle O’Neill’s Instagram account.

The 44-year-old says she’d ne'er voted “in her life” and had small involvement successful Stormont but decided to travel the Sinn Féin lawman person connected societal media during the pandemic. “I followed her connected Twitter archetypal and past Instagram conscionable to get Covid updates. I noticed she was similar a existent person. I don’t cognize overmuch astir authorities but she was idiosyncratic I could subordinate to.

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