Robbie Williams stars as voice of Felix the cat in new pet food advert

The feline is retired of the container arsenic Robbie Williams volition prima arsenic the dependable of Felix, the feline down the feline nutrient brand, successful a recently recorded song.

he 48-year-old popular prima sings It’s Great To Be A Cat, a tune acceptable to diagnostic successful caller Felix adverts.

Williams, who recovered fame with deed boyband Take That earlier embarking connected a palmy solo career, said his engagement with favored attraction concern Purina has partially been inspired by having “many feline friends implicit the years”.

“I’ve been a long-time instrumentality of cats,” helium said.

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Robbie Williams stars alongside an animated mentation of Felix successful a caller video (Felix/Purina PetCare)

Robbie Williams stars alongside an animated mentation of Felix successful a caller video (Felix/Purina PetCare)

“After studying their fascinating behaviour, I tin confidently say, It’s Great To Be A Cat.”

He wrote and created the track, disposable astatine FelixandRobbie.com, and besides appears successful a abbreviated movie alongside an animated Felix, premiering connected Wednesday astatine 5pm.

“I’m truthful excited to beryllium launching our latest It’s Great To Be A Cat run with Robbie Williams,” elder marque manager astatine Purina UK & Ireland Rebecca Marshall said.

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Williams has teamed up with feline nutrient marque Felix (Felix/Purina PetCare)

Williams has teamed up with feline nutrient marque Felix (Felix/Purina PetCare)

“The 2 genuinely are the pURRfect lucifer and the caller way is 1 that volition decidedly get everyone successful a playful mood.”