€24m funding joy for ‘world’s first happiness platform’ &Open

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The Irish ‘gifting platform’ startup &Open has closed a €24m bid A backing round.

he institution allows firm customers bargain gifts which tin past beryllium delivered to thousands of recipients.

Founded by decorator Jonathan Legge, backstage equity specializer Mark Legge and manner retailer Ciara Flood, &Open presently employs astir  100 people.

The bid A round was led by the US steadfast Molten Ventures. Irish VC steadfast Tribal besides participated, on with different existing investors. Previous angel investors included Intercom co-founder Des Traynor, PCH laminitis Liam Casey, and Andrew Robb, erstwhile COO of FarFetch.

The startup antecedently raised €6m successful a effect backing circular successful May 2021.

The institution says that it intends to usage the bid A currency to prosecute much radical and unfastened a caller bureau successful the United States. It is besides acceptable to merchandise caller features this year.

“With this other capital, we tin physique on-demand into a globally sought-after gifting level for small, mid-size and planetary businesses,” said &Open’s main enforcement Jonathan Legge. “And we tin proceed to refine our endeavor offering and grow our scope by opening an bureau successful New York City. 

"As markets go ever much crowded, arsenic contention for user dollars intensifies, and arsenic the outgo of acquisition grows much expensive, the request to marque existent connections is much invaluable than ever,” helium said.

"Loyalty reigns supreme, arsenic does advocacy – but these are not easy won successful a hyper-digital age. It’s harder than ever before. &Open volition marque it easier to triumph loyalty, to marque gifting and showing attraction and kindness mundane concern practices.”

&Open lists companies specified arsenic Spotify, Peloton and Airbnb arsenic firm customers.

It precocious disclosed that it sends 35,000 gifts weekly.

One of the company’s pitches is that gifts tin beryllium scheduled up of clip to coincide with birthdays, anniversaries oregon different occasions. This, the steadfast says, “frees up your teams for real-time lawsuit matters”.

Gift notifications are sent to recipients by email, who past person to springiness the institution their code to person it. Gifts tin see cash, food, flowers, subscriptions, donations oregon carnal items. 

The institution styles itself “the world’s archetypal happiness platform”.

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